Your Business Should Have An Intro Video. Here’s Why.

If your business lacks an intro or explainer video, there’s some benefits in creating one. You might think your “about” section on your website covers everything your audience might want to know about your business, however, an intro or explainer video is more likely to grab the audience’s attention and it will allow for them […]

Homepage Video Do’s And Don’ts

When it comes to your homepage video, it’s the first impression people have about your company. Therefore, it’s important to not only make it stand out from the rest, but to also make sure it has a great lasting impression on the viewer that they want to stay and learn more! They’re a lot of […]

The Importance of Analytics Within Video Marketing

Over the last ten years, video has become a huge part of the digital marketing world. Because of this, companies want to make sure they are creating amazing, share-worthy content for their audiences to engage in, however, bringing a video concept to life isn’t the only thing that matters. Following the analytics of that video […]

The Pros And Cons of YouTube and Facebook Video

YouTube and Facebook are both great platforms to use when it comes to sharing video, however, like any type of platform, they’re pros and cons to each. Choosing one platform over the other will usually depend on how you want your video to be shared and viewed. Pros of YouTube They’re lots of people who […]

The Correct Way to Use Video When Recruiting New Team Members

There are multiple ways video can be used within a company, and when it comes to recruiting new talent, video is a preferred method in doing so. Companies want to be able to share the culture, benefits and goals of their business quickly when looking for a new hire, and video makes it possible to […]

Ways to Use Video When Marketing Locally

Local marketing is such a valuable type of marketing as you’re not only able to build relationships and have connections with your audience, but it also makes it easier to reach the goals your company has set. Video marketing is one of the best ways to connect to your local audience. Here are some ways […]

Fundamentals to Great Video Editing

Video can stop a viewer in their tracks or it can be pretty forgettable. Most of the time, that’s a result of a very talented person called an editor.  Editing is an important part when it comes to video production as it has the ability to turn raw footage into a well thought out narrative […]

Types of Videos Every Business Should Create

Businesses small and large have to put some money into video advertising if they want to create an all-inclusive marketing campaign, and there are several different avenues that a business can take when it comes to reaching their audience within video form. Below are some types of videos that are beneficial for a business to […]

Important Aspects When Creating Compelling Video

Video content is key when it comes to creating marketing for your brand, but how successful will those videos be without compelling content? Here are some ideas on how you can create compelling video. Understand Why You Are Creating A Video – Understanding why you are creating a video for your brand is important because […]

What Video Can Do For Your Business

The reason that video is so powerful is two-fold. First, it allows you to tell a story very quickly and in a way that consumers have been trained to enjoy – through a culture of movie and TV-watching. Second, it gives you the ability to connect to the viewer’s emotions, which helps users connect with […]