If your business lacks an intro or explainer video, there’s some benefits in creating one. You might think your “about” section on your website covers everything your audience might want to know about your business, however, an intro or explainer video is more likely to grab the audience’s attention and it will allow for them to learn all about your business within a few minutes!

What Is An Intro/Explainer Video?

An intro video is usually a 30 to 60 second long video on the homepage of your website that focuses on sharing your businesses story. It should explain what your business does, what product or service you are selling and why the audience should want to purchase it. Seeing as this type of video might be one of the first things people see when they’re visiting your website, it’s important to highlight the most important aspects of your business that you want people to know as well as make them excited to learn more. It’s also a good idea to introduce some of your employees within the video all while sharing more about your businesses history. It should also reflect your businesses personality. This is a great way to keep your audience engaged throughout the video!

What Are The Benefits of Intro/Explainer Videos?

Rather than scrolling through pictures or text, the use of video has become more and more popular when it comes to sharing content. More people nowadays would rather get there information by watching a video because it’s easier to gather information in a shorter time span via video than text. Not only that, but your website becomes more interactive when there’s an intro video on your businesses homepage because more people will prefer to learn more about your business through video. A good intro video will quickly get your message across without your audience losing interest, and you will be able to show how your service or product works rather than explaining it via text, which might bore some people.

Why Video Over Text?

Because video is the most popular medium, it’s not only able to engage your audience in ways that text cannot, but it also prompts shares and is able to present quick and enticing content to your audience. Reading takes much longer than watching, which is why visual content along with audio allows for information being provided to be shared several times faster than if you were reading that same information. No other medium is able to include visual and auditory content as well as limitless amounts of images and text. Because videos are relatable, quick and to the point, they are more share worthy than other medium forms.

These reasons are exactly why intro videos are a must have for your business, so make sure to not get left behind! Take advantage of all the ways this type of video could be beneficial for your business.