Your Business Should Have An Intro Video. Here’s Why.
If your business lacks an intro or explainer video, there’s some benefits in creating one. You might think your “about” section on your website covers everything your audience might want to know about your business, however, an intro or explainer video is more likely to grab the audience’s attention and it will allow for them […]
Why Are Video Captions Beneficial For Your Business?
It may not be thought about often, but text within your companies videos could be a key factor in whether your video makes or breaks your audiences experience. Nowadays, it’s pretty common to see captions on video via social media, but captions can serve an even larger role with its accessibility. Using captions within all […]
Ways to Use Video When Marketing Locally
Local marketing is such a valuable type of marketing as you’re not only able to build relationships and have connections with your audience, but it also makes it easier to reach the goals your company has set. Video marketing is one of the best ways to connect to your local audience. Here are some ways […]
What Video Can Do For Your Business
The reason that video is so powerful is two-fold. First, it allows you to tell a story very quickly and in a way that consumers have been trained to enjoy – through a culture of movie and TV-watching. Second, it gives you the ability to connect to the viewer’s emotions, which helps users connect with […]
Understanding Personas in Video Marketing
Knowing your target audience is essential when it comes to developing a successful video marketing strategy. Whether you’re producing a corporate video or an advertising spot, the better you know your audience, the more effective you will be. Understanding who your audience is and what they want will appeal to the engagement power of the […]
Video Continues to Top Online Media
It is no surprise that video production will continue to rise in popularity. A recent forecast states that 80% of online content will be primarily made up of video by 2019. Why such a trend? Because video is the most persuasive form of content. Videos contain a higher intensity of emotion while providing a longer […]
Building a Brand Ad That Isn’t Bad
Online advertising can sometimes be a big deep dark hole, into which you can throw lots of your money. As a novice marketer, you can really end up sending the wrong message. Lets face it. Poorly executed ads are one of the biggest issues that small business owners face. We know that we need to […]
What Goes Into Planning a Video Production?
“We already have a script,” you say! “We just need someone to film it!” Oh, ho ho. If only pre-production started and stopped at having great ideas, we’d be rich by now (at least that’s what we’d like to believe). The truth is, planning out a shoot—called “pre-production” in the biz—is a long and complex […]
7 Things to Avoid When Hiring a Video Production Company
Your marketing budget is precious. There are a number of ways to tell your production is going to be a flat-out failure before it even occurs. Here are seven things to look out for during the pre-production process. If you see any of these, run for the hills. When it comes to corporate video production, […]
Middle School Mentality for Media
Do you have a middle school mentality when it comes to the media you’re using in your marketing campaign? It’s an honest question. Soooo often, we do work with companies who do their socially mandated one video and social media channel, and then throw their hands up in the air and call it done. What […]
