If your business lacks an intro or explainer video, there's some benefits in creating one. You might think your "about" section on your website covers everything your audience might want to know about your business, [...]
It may not be thought about often, but text within your companies videos could be a key factor in whether your video makes or breaks your audiences experience. Nowadays, it's pretty common to see captions [...]
Local marketing is such a valuable type of marketing as you're not only able to build relationships and have connections with your audience, but it also makes it easier to reach the goals your company [...]
The reason that video is so powerful is two-fold. First, it allows you to tell a story very quickly and in a way that consumers have been trained to enjoy - through a culture of [...]
Knowing your target audience is essential when it comes to developing a successful video marketing strategy. Whether you’re producing a corporate video or an advertising spot, the better you know your audience, the more effective [...]
It is no surprise that video production will continue to rise in popularity. A recent forecast states that 80% of online content will be primarily made up of video by 2019. Why such a trend? [...]
Online advertising can sometimes be a big deep dark hole, into which you can throw lots of your money. As a novice marketer, you can really end up sending the wrong message. Lets face it. [...]
"We already have a script," you say! "We just need someone to film it!" Oh, ho ho. If only pre-production started and stopped at having great ideas, we'd be rich by now (at least that's [...]
Your marketing budget is precious. There are a number of ways to tell your production is going to be a flat-out failure before it even occurs. Here are seven things to look out for during [...]
Do you have a middle school mentality when it comes to the media you're using in your marketing campaign? It's an honest question. Soooo often, we do work with companies who do their socially mandated [...]