It is no surprise that video production will continue to rise in popularity. A recent forecast states that 80% of online content will be primarily made up of video by 2019. Why such a trend? Because video is the most persuasive form of content. Videos contain a higher intensity of emotion while providing a longer engagement duration for viewers. Videos can hold attention longer that words. And emotion and attention are the two most important elements of persuasion in marketing.
Videos don’t just grab the attention of your target audience, they get higher social engagement and lead to more conversions. Approximately 92% of mobile video consumers share videos with others because video content is easy to consume. One example: 500 million people on Facebook watch videos every day.
With videos attracting 300% more traffic than any other kind of content, businesses are leaning into their marketing budgets to allocate more continual funds to be made available to video production and marketing. Video content accounts for the large majority of internet consumer traffic, and video production and marketing spending is going to grow exponentially in next few years to meet this demand.
With these numbers on the rise, the key focus shifts to ensuring the production of the right kind of video. The right kind of video can pay off with huge returns while the wrong kind of video can actually hurt your marketing. It’s clear that that audiences respond well to video content so making sure that their viewing time is met with thoughtful, on target messaging is critical.
The demand for video will undoubtedly increase the amount of video marketing clutter or “noise” that marketers will need to navigate to find success. As a result, businesses that concentrate on high-quality video creation, brand storytelling, and working with influential video content creators will begin to differentiate themselves from the masses and raise industry standards. Video marketing strategies just must be much more refined to better connect with audiences.
More and more companies are creating video marketing content – the ones that succeed know exactly how to differentiate themselves from the pack, get their message across, and captivate their audience.
About New Sky Productions
New Sky Productions is a video production company that works directly with clients from Boston to Seattle to produce impactful media content. We utilize our outstanding in mass communication and cinematography, employing talented editors with state-of-the-art equipment to deliver compelling visual video storytelling pieces that connect businesses more directly with their client base. Through dynamic video production and video marketing exposure we increase sales, brand awareness, and consumer engagement.