The Pros And Cons of YouTube and Facebook Video
YouTube and Facebook are both great platforms to use when it comes to sharing video, however, like any type of platform, they’re pros and cons to each. Choosing one platform over the other will usually depend on how you want your video to be shared and viewed. Pros of YouTube They’re lots of people who […]
Ways to Use Video in Email Marketing
One of the reasons why video marketing is so effective is because it’s engaging. People are able to absorb and retain the information better when it’s being shared through video. Email marketing is effective because it’s direct, and video marketing and email marketing can be highly effective when used together because of these reasons. When […]
The Benefits of Live Streaming for Business
Let’s say your business is putting together an important event or campaign and your goal is for that event or campaign to reach as many people as possible. What’s the best course of action to reach that goal? Technology is able to reach a limitless amount of people, specifically through streaming platforms such as YouTube […]
Important Aspects When Creating Compelling Video
Video content is key when it comes to creating marketing for your brand, but how successful will those videos be without compelling content? Here are some ideas on how you can create compelling video. Understand Why You Are Creating A Video – Understanding why you are creating a video for your brand is important because […]
The Ins and Outs of Splurging and Saving in Marketing
When it comes to creating video for a marketing campaign, professional marketers and corporations typically already know what they want to spend in order to create the best of the best type of video for their company, however, it may be beneficial to understand when it’s best to splurge and when it’s best to save. […]
4 Types of Business Video Marketing Scripts
At New Sky Productions we live in video and we work with folks who do not. The entire video production experience is exciting and it is common for our clients to leave the set bitten by the media bug. We see it all the time: the wheels start turning, the idea hits, and then the […]
Learn to Leverage Intent with Video
Relevant video advertisements get 3x the attention when compared to the average video advertisements. Why? Relevant video ads tap into your target audience’s intent. It’s no longer simply enough to be able to identify your target audience. Today, advertisers must also know what their audience is looking for and in what context. Understanding your audience’s […]
Video Continues to Top Online Media
It is no surprise that video production will continue to rise in popularity. A recent forecast states that 80% of online content will be primarily made up of video by 2019. Why such a trend? Because video is the most persuasive form of content. Videos contain a higher intensity of emotion while providing a longer […]
Building a Brand Ad That Isn’t Bad
Online advertising can sometimes be a big deep dark hole, into which you can throw lots of your money. As a novice marketer, you can really end up sending the wrong message. Lets face it. Poorly executed ads are one of the biggest issues that small business owners face. We know that we need to […]
What Goes Into Planning a Video Production?
“We already have a script,” you say! “We just need someone to film it!” Oh, ho ho. If only pre-production started and stopped at having great ideas, we’d be rich by now (at least that’s what we’d like to believe). The truth is, planning out a shoot—called “pre-production” in the biz—is a long and complex […]
