7 Things to Avoid When Hiring a Video Production Company

Your marketing budget is precious. There are a number of ways to tell your production is going to be a flat-out failure before it even occurs. Here are seven things to look out for during the pre-production process. If you see any of these, run for the hills. When it comes to corporate video production, […]

5 Key Elements to Building Your Web Presence

If you’re reading this blog, congratulations! You are on the internet! It’s where all the cool kids hang out, and anyone who doesn’t may as well not exist. While this might sound reminiscent of your high school days, the concept isn’t really that far removed. Cool stuff gets attention, and once the “cool” runs out, […]

5 Powerful Ways to Use Video on LinkedIn

People are viewing your profile whether you like it or not. But does it showcase you in a manner that is impressive? What about your business? Are you utilizing video marketing on LinkedIn? It’s great to have people visit your profile but if there’s nothing there that sets you apart, why bother? Are you optimizing this […]

The Future is Snapchat Advertising (Or Is It?)

This is the fourth installment of our blog series focusing on how video can amp up your social media marketing campaign. Last week, Grant wrote about Facebook! If you have a brand that targets the under-35 demographic and you haven’t yet mastered the art of Snapchat, I would suggest you jump on that bandwagon, stat. Millennials have helped make Snapchat one of […]

5 Ways Facebook is the Video Marketing King of the Future

This is the third installment of a series where we spell out the use of video in social media marketing. William wrote about Instagram last week! I’m about to blow your minds. Every day, Facebook users gobble up 100 million hours of video content. I’ll wait while you recover from that fact… Facebook video for business is a should […]

HowTo: Clickable Video! (Sort of)

Is clickable video possible? We’ve been asked by more than one client if we can make a link clickable in a video. The short version: Not possible. The long version: It’s actually sort of possible. Kind of. Sometimes. Video can’t be made to be clickable. It’s just video. But, depending on your platform, you can […]

Social Media Strategies: Instagram Video Marketing

Instagram may have started out as little more than a polaroid-esque social media platform, but it’s grown into a marketer’s paradise, having the highest engagement ratio of any other platform. Oh, and Instagram just enabled posting videos up to 60 seconds in length. Still don’t believe me? Keep reading. I wrote previously on stats for various social […]

17 Social Media Stats for Video Marketing (And What to Do About Them)

With over 70% of the US population on social media, your company is way behind the times if you’re not marketing video on these platforms. Visual content is 40x more likely to be shared on social media than other content. Here’s what you need to know about demographics for video marketing. Carol has written previously about how video marketing […]