INDUSTRY THOUGHTS
The video industry is always evolving and always shifting into the next new thing. We’re not saying that there is a secret formula to producing digital content for the web, but there are definitely some best practices.
The Benefits of Using One Camera Versus Multiple Cameras in Video Production
One of the first choices being made when starting a new video project is whether it will be shot with one camera or multiple cameras. They're benefits to both depending on what you are wanting [...]
The Correct Way to Use Video When Recruiting New Team Members
There are multiple ways video can be used within a company, and when it comes to recruiting new talent, video is a preferred method in doing so. Companies want to be able to share the [...]
Ways to Use Video in Email Marketing
One of the reasons why video marketing is so effective is because it's engaging. People are able to absorb and retain the information better when it's being shared through video. Email marketing is effective because [...]
Ways to Use Video When Marketing Locally
Local marketing is such a valuable type of marketing as you're not only able to build relationships and have connections with your audience, but it also makes it easier to reach the goals your company [...]
Fundamentals to Great Video Editing
Video can stop a viewer in their tracks or it can be pretty forgettable. Most of the time, that’s a result of a very talented person called an editor. Editing is an important part when [...]
Tips to Remember When Your Business Is Live Streaming
Live streaming is considered to be one of the most engaging video formats because it not only allows the opportunity for your audience to be involved who want to be, but it also allows for [...]
The Benefits of Live Streaming for Business
Let's say your business is putting together an important event or campaign and your goal is for that event or campaign to reach as many people as possible. What's the best course of action to [...]
Types of Videos Every Business Should Create
Businesses small and large have to put some money into video advertising if they want to create an all-inclusive marketing campaign, and there are several different avenues that a business can take when it comes [...]
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