video for business

Homepage Video Do’s And Don’ts

When it comes to your homepage video, it's the first impression people have about your company. Therefore, it's important to not only make it stand out from the rest, but to also make sure it [...]

Fundamentals to Great Video Editing

Video can stop a viewer in their tracks or it can be pretty forgettable. Most of the time, that’s a result of a very talented person called an editor.  Editing is an important part when [...]

What Video Can Do For Your Business

The reason that video is so powerful is two-fold. First, it allows you to tell a story very quickly and in a way that consumers have been trained to enjoy - through a culture of [...]

Understanding Personas in Video Marketing

Knowing your target audience is essential when it comes to developing a successful video marketing strategy. Whether you’re producing a corporate video or an advertising spot, the better you know your audience, the more effective [...]