Good Questions To Ask A Video Production Company To Help Your Video Succeed

Before hiring a video production company for your next video campaign, it’s important that you both are on the same page in order to make an effective video. We understand you want to be able to find a company that will not only create a successful video marketing plan, but will also be able to […]

Your Business Should Have An Intro Video. Here’s Why.

If your business lacks an intro or explainer video, there’s some benefits in creating one. You might think your “about” section on your website covers everything your audience might want to know about your business, however, an intro or explainer video is more likely to grab the audience’s attention and it will allow for them […]

Why Are Video Captions Beneficial For Your Business?

It may not be thought about often, but text within your companies videos could be a key factor in whether your video makes or breaks your audiences experience. Nowadays, it’s pretty common to see captions on video via social media, but captions can serve an even larger role with its accessibility. Using captions within all […]

Homepage Video Do’s And Don’ts

When it comes to your homepage video, it’s the first impression people have about your company. Therefore, it’s important to not only make it stand out from the rest, but to also make sure it has a great lasting impression on the viewer that they want to stay and learn more! They’re a lot of […]

Four Reasons to Choose A Video Production Company For Your Video Projects

There are several reasons why working with an experienced video production company can help save you money, stress and most importantly, time. If your business has never worked with a video production company before, you might think it would be easier to tackle everything yourself, however, you might face challenges along the way that could […]

The Correct Way to Use Video When Recruiting New Team Members

There are multiple ways video can be used within a company, and when it comes to recruiting new talent, video is a preferred method in doing so. Companies want to be able to share the culture, benefits and goals of their business quickly when looking for a new hire, and video makes it possible to […]

Fundamentals to Great Video Editing

Video can stop a viewer in their tracks or it can be pretty forgettable. Most of the time, that’s a result of a very talented person called an editor.  Editing is an important part when it comes to video production as it has the ability to turn raw footage into a well thought out narrative […]

What Video Can Do For Your Business

The reason that video is so powerful is two-fold. First, it allows you to tell a story very quickly and in a way that consumers have been trained to enjoy – through a culture of movie and TV-watching. Second, it gives you the ability to connect to the viewer’s emotions, which helps users connect with […]

Understanding Personas in Video Marketing

Knowing your target audience is essential when it comes to developing a successful video marketing strategy. Whether you’re producing a corporate video or an advertising spot, the better you know your audience, the more effective you will be. Understanding who your audience is and what they want will appeal to the engagement power of the […]