Understanding Personas in Video Marketing
Knowing your target audience is essential when it comes to developing a successful video marketing strategy. Whether you’re producing a corporate video or an advertising spot, the better you know your audience, the more effective you will be. Understanding who your audience is and what they want will appeal to the engagement power of the […]
4 Types of Business Video Marketing Scripts
At New Sky Productions we live in video and we work with folks who do not. The entire video production experience is exciting and it is common for our clients to leave the set bitten by the media bug. We see it all the time: the wheels start turning, the idea hits, and then the […]
Leading Video Production Trends Happening Now
Video production is one of the most powerful online marketing tools available, and it grows in popularity every day. Video cannot be ignored if you hope to boost your online campaign with the most effective ROI you can get with a marketing tool. Live Video Thanks to live streaming services being added to most of […]
Learn to Leverage Intent with Video
Relevant video advertisements get 3x the attention when compared to the average video advertisements. Why? Relevant video ads tap into your target audience’s intent. It’s no longer simply enough to be able to identify your target audience. Today, advertisers must also know what their audience is looking for and in what context. Understanding your audience’s […]
Video Continues to Top Online Media
It is no surprise that video production will continue to rise in popularity. A recent forecast states that 80% of online content will be primarily made up of video by 2019. Why such a trend? Because video is the most persuasive form of content. Videos contain a higher intensity of emotion while providing a longer […]
What Goes Into Planning a Video Production?
“We already have a script,” you say! “We just need someone to film it!” Oh, ho ho. If only pre-production started and stopped at having great ideas, we’d be rich by now (at least that’s what we’d like to believe). The truth is, planning out a shoot—called “pre-production” in the biz—is a long and complex […]
