Leading Video Production Trends Happening Now


Video production is one of the most powerful online marketing tools available, and it grows in popularity every day. Video cannot be ignored if you hope to boost your online campaign with the most effective ROI you can get with a marketing tool.

Live Video
Thanks to live streaming services being added to most of the big social media platforms, like Facebook Live and Twitter’s Periscope, live video has become more and more common. Consumers love to engage with live video production, which give you a huge opportunity to organically share your message.

Virtual Reality Video
This is one of the newest trends in video production, but it has the potential to lead the way in the coming years. Facebook’s new VR headset is already changing the landscape. Get in on the ground floor with this fast-growing video marketing trend.

360 Videos
The use of omnidirectional cameras got its start a few years ago, but only recently have marketers begun to grasp the potential of this new media. The 360 video gives viewers a sense of immersive space. This is a trend to watch as 360 video production expands beyond the real estate market in the coming months.

Video Funnels
In the same way that email campaigns can nurture someone once they have opted in, video funnels can be used to drive audiences over time from a place of awareness to consideration and engagement. Today’s platforms let you create custom audiences based on their behaviors, which allows you to retarget your communications and videos based on behaviors.

A prime example of a video production success story would be Dollar Shave Club, which invested in a video campaign and, according to a New York Times interview with the founder, received 12,000 new orders in the first 48 hours of the video’s launch. That one campaign turned this little-known subscription service into an internet sensation with a big following almost overnight. Dollar Shave Club knew video communication was the right key to reaching their client base and made it happen. A video similar to what they released will cost about $32,000 these days with a professional video production company. And even at that price today, that campaign proved an amazing ROI for the company.

About New Sky Productions
New Sky Productions is a video production company that works directly with clients from Boston to Seattle to produce impactful media content. We utilize our outstanding in mass communication and cinematography, employing talented editors with state-of-the-art equipment to deliver compelling visual video storytelling pieces that connect businesses more directly with their client base. Through dynamic video production and video marketing exposure we increase sales, brand awareness, and consumer engagement.