Learn to Leverage Intent with Video
Relevant video advertisements get 3x the attention when compared to the average video advertisements. Why? Relevant video ads tap into your target audience’s intent. It’s no longer simply enough to be able to identify your target audience. Today, advertisers must also know what their audience is looking for and in what context. Understanding your audience’s […]
Video Continues to Top Online Media
It is no surprise that video production will continue to rise in popularity. A recent forecast states that 80% of online content will be primarily made up of video by 2019. Why such a trend? Because video is the most persuasive form of content. Videos contain a higher intensity of emotion while providing a longer […]
Approaching Video Marketing for a Brewery Business
Ales, Pilsners, Stouts, Lagers, and IPAs are not just different types of beer, they are different approaches to beer. Each is uniquely crafted and has its own story to share. When you’re filling your basket with beer you’ve never had before, you’re unknowingly being beckoned and lured by the story that the brewer wants you […]
The Producers
Walkie-talkies . . . check . . . C300 . . . check . . . Teradek and client monitor . . . check . . . microphones . . . check . . . hiring the crew . . . check . . . bed, pajamas, slippers, model releases . . . check . . . 4AM wakeup call . . . check . . . These were the things going through my head as I tried to get some much needed shuteye before my role as producer on the shoot the following morning. Before I made the jump from photography to video production I didn’t really understand what a producer was, and why they always seemed so stressed out.
