The Correct Way to Use Video When Recruiting New Team Members

There are multiple ways video can be used within a company, and when it comes to recruiting new talent, video is a preferred method in doing so. Companies want to be able to share the culture, benefits and goals of their business quickly when looking for a new hire, and video makes it possible to […]

The Importance of Storytelling

Stories are able to share a message in highly specific and emotionally impactful ways. They are memorable and connect with the viewers in a way that matters, which is why storytelling is an essential part of any good marketing campaign and why it’s something you will want to remember when planning your next campaign. Why […]

Key Advantages to Video Advertising

If you are not using video advertising as one of your marketing strategies then you will be left behind in today’s market. Video advertising is extremely beneficial when implemented as a part of a company’s marketing strategy, here’s why: Your customers are watching more video. You’ve heard it before: statistics prove that your audience watches […]

Building a Brand Ad That Isn’t Bad

Online advertising can sometimes be a big deep dark hole, into which you can throw lots of your money. As a novice marketer, you can really end up sending the wrong message. Lets face it. Poorly executed ads are one of the biggest issues that small business owners face. We know that we need to […]