If you are not using video advertising as one of your marketing strategies then you will be left behind in today’s market. Video advertising is extremely beneficial when implemented as a part of a company’s marketing strategy, here’s why:
Your customers are watching more video.
You’ve heard it before: statistics prove that your audience watches more video than you might think with 92% of business-to-business prospects consuming online video. Four billion videos are watched on YouTube every day, and about one-third of shoppers will purchase a product after watching a video ad about that product.
People share video.
People who view a video advertisement and find it interesting and educating will share that ad to their friends, and family and followers on social media – expanding a single reach to thousands. More than 700 videos are shared by Twitter users every minute! With the right content, reach opportunity can increase your video’s exposure greatly improve the impact of your brand recognition.
Video ads convert sales.
There has been reports from some of the biggest names in online marketplaces, like Amazon and eBay, that adding a video advertisement to a product description increases the chance of a shopper buying that item by up to 35%.
Video ads do well among mobile users.
About 88% of short pieces, around 30 seconds, are watched all the way through when being viewed on a mobile device. That can’t be said for those that are viewing the same advertisement on a computer. The number of people watching videos through their mobile device will only continue to increase.
A video is able to convey a lot of information in a short time.
Unlike other advertising formats, video is not only able to get your message across in a shorter amount of time compared to text, but it also is more engaging to the senses. It is able to share more information by showing and telling at the same time.
Video tells your story better than other formats.
The emotional impact of a video advertisement is significant. You are able to make a stronger connection to the viewers when you’re storytelling through sight and sound, linking their emotions to whatever you’re promoting.
The analytics are telling.
They’re features on primary video sites, such as YouTube and Facebook, that allow you to see how your content performs. Knowing the insights (views, likes, shares, and comments) on those videos will help you plan other ways to integrate video advertising in your marketing campaigns.
If these tips haven’t sold you yet on the benefits of video advertisements, here’s one more reason that might persuade you. Other companies are sharing videos of their own and capturing the attention of your potential customers. Now you no longer have to wonder if you should bring video into your marketing fold.
