INDUSTRY THOUGHTS
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The video industry is always evolving and always shifting into the next new thing. We’re not saying that there is a secret formula to producing digital content for the web, but there are definitely some best practices.
Learn to Leverage Intent with Video
Relevant video advertisements get 3x the attention when compared to the average video advertisements. Why? Relevant video ads tap into your target audience’s intent. It’s
Video Continues to Top Online Media
It is no surprise that video production will continue to rise in popularity. A recent forecast states that 80% of online content will be primarily
Why Interviews Don’t Produce Compelling Video
Crafting a Narrative When conducting interviews, you never really know what you’re going to get. Even when the answer is great, it may take too
Building a Brand Ad That Isn’t Bad
Online advertising can sometimes be a big deep dark hole, into which you can throw lots of your money. As a novice marketer, you can
I Can’t Read My Feed When I’m With You…
Hi everybody, my name is Grant and I’m a social media junkie. Not like the cool social media like snapchat, Hoffspace (not kidding—a social media
A Massive Shoot, but Only One Shot
Hello! I’m Amy, the new intern here at New Sky Productions, one of New Hampshire’s biggest production companies. That’s me with the red hair in
Approaching Video Marketing for a Brewery Business
Ales, Pilsners, Stouts, Lagers, and IPAs are not just different types of beer, they are different approaches to beer. Each is uniquely crafted and has
What Goes Into Planning a Video Production?
“We already have a script,” you say! “We just need someone to film it!” Oh, ho ho. If only pre-production started and stopped at having
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