Recruiting Great Employees with Video


A hive needs bees to make the honey, like a business needs staff to make the money…AMIRITE?

Did you know that companies lose billions of dollars each year because of employee turnover. BILLIONS. That’s a lot of money, honey. If only businesses and recruiters had access to better tools that gave potential job candidates both an inside look at how the company and its staff operates on the daily AND provided continual advertising for their brand…WAIT! They do! Or at least, they could. If they knew it was an available option, of course. Behold: the employee recruiting video.

When it comes to the overall success of a business, human resources are a huge factor. Recruiting talent that is not only equipped with the skill set necessary to get the job done, but also compliments company culture can seem like a daunting task. So how are recruiters finding the most capable candidates? What are businesses doing to attract the best talent? And how are they keeping these positions filled with little to no turnover?

Investing in an employee recruiting video can not only aid in reducing turnover, but save your company time and money in the long run. Text-based ads on job search websites can draw in applicants all day, solely by speaking to required skills and experience. But with a well-made, professionally-produced video, those same applicants can also get a feel for the people and the environment your company offers, allowing them to determine how and if they could fit, both professionally and personally, within it.

On the flip side, your talent recruiters can better focus their efforts on interviewing more viable candidates, and start cutting down on internal costs spent hiring and training the wrong people. As an added bonus, publishing that video online (via your website, YouTube, etc.) makes it a searchable entity, meaning anyone perusing the web can find it. In one, fell swoop, you have both a recruiting and advertising agent for your company or brand, gaining the ability to engage and steer both new customers AND talent your way by simply distributing a video on the right web channels. Did someone say two for one?!

At the end of the day, as a business, the goal is to be successful. Hiring and retaining a top-notch team is a vital piece of that puzzle. These are the people you spend most of your time with, and you can only be as strong as your weakest link. So consider the benefits of how an employee recruiting video can help support your company’s success; it is an invaluable investment that will drive your hive to thrive.


About New Sky Productions
New Sky Productions works directly with clients from Boston to Seattle to produce impactful media content. We utilize our outstanding in mass communication and cinematography, employing talented editors with state-of-the-art equipment to deliver compelling visual storytelling pieces that connect businesses more directly with their client base. Through dynamic video production and video exposure we increase sales, brand awareness, and consumer engagement.