The Benefits of Live Streaming for Business
Let’s say your business is putting together an important event or campaign and your goal is for that event or campaign to reach as many people as possible. What’s the best course of action to reach that goal? Technology is able to reach a limitless amount of people, specifically through streaming platforms such as YouTube […]
What Video Can Do For Your Business
The reason that video is so powerful is two-fold. First, it allows you to tell a story very quickly and in a way that consumers have been trained to enjoy – through a culture of movie and TV-watching. Second, it gives you the ability to connect to the viewer’s emotions, which helps users connect with […]
Understanding Personas in Video Marketing
Knowing your target audience is essential when it comes to developing a successful video marketing strategy. Whether you’re producing a corporate video or an advertising spot, the better you know your audience, the more effective you will be. Understanding who your audience is and what they want will appeal to the engagement power of the […]
