Building a Brand Ad That Isn’t Bad
Online advertising can sometimes be a big deep dark hole, into which you can throw lots of your money. As a novice marketer, you can really end up sending the wrong message. Lets face it. Poorly executed ads are one of the biggest issues that small business owners face. We know that we need to […]
What Goes Into Planning a Video Production?
“We already have a script,” you say! “We just need someone to film it!” Oh, ho ho. If only pre-production started and stopped at having great ideas, we’d be rich by now (at least that’s what we’d like to believe). The truth is, planning out a shoot—called “pre-production” in the biz—is a long and complex […]
7 Things to Avoid When Hiring a Video Production Company
Your marketing budget is precious. There are a number of ways to tell your production is going to be a flat-out failure before it even occurs. Here are seven things to look out for during the pre-production process. If you see any of these, run for the hills. When it comes to corporate video production, […]
5 Key Elements to Building Your Web Presence
If you’re reading this blog, congratulations! You are on the internet! It’s where all the cool kids hang out, and anyone who doesn’t may as well not exist. While this might sound reminiscent of your high school days, the concept isn’t really that far removed. Cool stuff gets attention, and once the “cool” runs out, […]
Middle School Mentality for Media
Do you have a middle school mentality when it comes to the media you’re using in your marketing campaign? It’s an honest question. Soooo often, we do work with companies who do their socially mandated one video and social media channel, and then throw their hands up in the air and call it done. What […]
Somewhere Over North Carolina
In theory, this trip started nine months ago. November 2014 was the first time in a really long time that every single member of our company was in the same place at the same time for any extended period. We had a lot of really excellent conversations. We talked about the lean start of our […]
