Four Reasons to Choose A Video Production Company For Your Video Projects

There are several reasons why working with an experienced video production company can help save you money, stress and most importantly, time. If your business has never worked with a video production company before, you might think it would be easier to tackle everything yourself, however, you might face challenges along the way that could […]

Fundamentals to Great Video Editing

Video can stop a viewer in their tracks or it can be pretty forgettable. Most of the time, that’s a result of a very talented person called an editor.  Editing is an important part when it comes to video production as it has the ability to turn raw footage into a well thought out narrative […]

The Ins and Outs of Splurging and Saving in Marketing

When it comes to creating video for a marketing campaign, professional marketers and corporations typically already know what they want to spend in order to create the best of the best type of video for their company, however, it may be beneficial to understand when it’s best to splurge and when it’s best to save. […]

Animation Isn’t What It Used To Be

Animation isn’t what it used to be. In the past, animators would hand-draw characters frame-by-frame. New smile? New drawing. Arm moved? New drawing. Talk about tedious! But the game has changed. Animation now has more in common with 3D modelling than the animation of yesterday. This is how it works… Drawing Characters First, we work […]

What Color Grading Means, Practically

Sometimes it’s difficult to explain what color grading is. If you’re a geek, or part-geek, I’ve written about it from a more technical perspective in the past. We have the only full color bay in the state of New Hampshire and we often get clients that have only worked with videographers in the past and are looking to step up their video […]

Music and Branding: Why Good Music Matters

Good music is better than bad. I think we can all agree on that. The same is true in video branding and video advertising. If you’re still using jingles in your video content… you’re not still using jingles, are you? Wake up, it’s not 1956 anymore! Luckily, most jingles died out in the 70s. In […]

11 Myths That Can Sabotage Your Next Video Campaign

Hi Readers, I hope this doesn’t sound like a generic post. It’s from the heart. These myths are all related to real questions and issues we regularly face with clients here at New Sky Productions. We take our work seriously and take pride in what we do. VIDEO PRODUCTION IS ONLY ABOUT SHOOTING VIDEO Oh, […]

What is “Editing” Anyway?

Editing is, first and foremost, a process of removal. We call it cutting for a reason. Back when everything was shot on film, an editor literally cut pieces of film into shorter pieces and taped them together. Today, the process is much more streamlined, and I have a lot more control over every aspect of the process. But the basic process does still remain the same.

Why Details Matter

Details matter. The difference between chartreuse and lime makes little difference in our everyday lives. But in filmmaking, there are incredible subtleties that mostly go consciously unnoticed, but subconsciously affect how we see a film or commercial dramatically. Take Breaking Bad, for example. Everyone that watches notices that as Walt “breaks bad” in the first season, he […]

Useful Filetypes You Should Know

Often the projects we work on require that our clients send us files. Usually these are logos, sometimes graphical branding elements, and sometimes existing footage, such as what’s called running footage from a car manufacturer. There’s a problem we have to address with almost every client: While most people know what jpgs and pngs are, […]