Post-Production

Animation Isn’t What It Used To Be

[vc_video link='https://vimeo.com/202272804'] Animation isn't what it used to be. In the past, animators would hand-draw characters frame-by-frame. New smile? New drawing. Arm moved? New drawing. Talk about tedious! But the game has changed. Animation now has more in common with 3D modelling than the animation of...

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What Color Grading Means, Practically

Sometimes it's difficult to explain what color grading is. If you're a geek, or part-geek, I've written about it from a more technical perspective in the past. We have the only full color bay in the state of New Hampshire and we often get clients that have only worked with videographers in...

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What is “Editing” Anyway?

Editing is, first and foremost, a process of removal. We call it cutting for a reason. Back when everything was shot on film, an editor literally cut pieces of film into shorter pieces and taped them together. Today, the process is much more streamlined, and...

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Why Details Matter

Details matter. The difference between chartreuse and lime makes little difference in our everyday lives. But in filmmaking, there are incredible subtleties that mostly go consciously unnoticed, but subconsciously affect how we see a film or commercial dramatically. Take Breaking Bad, for example. Everyone that watches notices that...

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Useful Filetypes You Should Know

Often the projects we work on require that our clients send us files. Usually these are logos, sometimes graphical branding elements, and sometimes existing footage, such as what's called running footage from a car manufacturer. There's a problem we have to address with almost every...

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