When you think of video production, what do you see? You probably imagine cool cameras. We have those. But we see planning, preparation, script writing, shot lists, casting, lighting, crew, directing. And, yeah, really cool cameras. Video production is about crafting each shot like it matters—because it does. It’s thinking about composition, eye-line, and how shots cut together. It’s thinking about color, and its affect on how a message is perceived. It’s recording great audio, and mixing in sound effects. It’s crafting a story. It’s putting every little detail in place, so that the end-product isn’t cobbled-together, but crafted.