The Importance of Storytelling
Stories are able to share a message in highly specific and emotionally impactful ways. They are memorable and connect with the viewers in a way that matters, which is why storytelling is an essential part of any good marketing campaign and why it’s something you will want to remember when planning your next campaign. Why […]
Building a Brand Ad That Isn’t Bad
Online advertising can sometimes be a big deep dark hole, into which you can throw lots of your money. As a novice marketer, you can really end up sending the wrong message. Lets face it. Poorly executed ads are one of the biggest issues that small business owners face. We know that we need to […]
What Goes Into Planning a Video Production?
“We already have a script,” you say! “We just need someone to film it!” Oh, ho ho. If only pre-production started and stopped at having great ideas, we’d be rich by now (at least that’s what we’d like to believe). The truth is, planning out a shoot—called “pre-production” in the biz—is a long and complex […]
7 Things to Avoid When Hiring a Video Production Company
Your marketing budget is precious. There are a number of ways to tell your production is going to be a flat-out failure before it even occurs. Here are seven things to look out for during the pre-production process. If you see any of these, run for the hills. When it comes to corporate video production, […]
#TBT – World Cup Golf Center TV Commercial
Welcome to the first of many Throw Back Thursday Posts to projects that we’ve done in the past! I’ve always believed that someone won’t know where they are going until they’ve looked at their past, so this is our past! We begin our walk down memory lane with World Cup Golf Center. Liz and Ryan Friel […]
Middle School Mentality for Media
Do you have a middle school mentality when it comes to the media you’re using in your marketing campaign? It’s an honest question. Soooo often, we do work with companies who do their socially mandated one video and social media channel, and then throw their hands up in the air and call it done. What […]
Cows are Camera Shy
I have always had a long standing fear of cows. I mean why wouldn’t you really? They weigh a TON, they defecate constantly and unpredictably, and who knows when they’re going to decide they want to chase you through an open pasture with no place to hide! As a youngster I was chased by an angry […]
Telling a Successful Story
When I think of a good story, I think of the theme song from “Fresh Prince of Bel Air”…well, any Will Smith song made before the year 2000, for that matter, but that doesn’t mean that arguably the undisputed king of clean rap has it nailed to a science. This blog will have almost all […]
What is “Editing” Anyway?
Editing is, first and foremost, a process of removal. We call it cutting for a reason. Back when everything was shot on film, an editor literally cut pieces of film into shorter pieces and taped them together. Today, the process is much more streamlined, and I have a lot more control over every aspect of the process. But the basic process does still remain the same.
The Producers
Walkie-talkies . . . check . . . C300 . . . check . . . Teradek and client monitor . . . check . . . microphones . . . check . . . hiring the crew . . . check . . . bed, pajamas, slippers, model releases . . . check . . . 4AM wakeup call . . . check . . . These were the things going through my head as I tried to get some much needed shuteye before my role as producer on the shoot the following morning. Before I made the jump from photography to video production I didn’t really understand what a producer was, and why they always seemed so stressed out.
