5 Key Elements to Building Your Web Presence
If you’re reading this blog, congratulations! You are on the internet! It’s where all the cool kids hang out, and anyone who doesn’t may as well not exist. While this might sound reminiscent of your high school days, the concept isn’t really that far removed. Cool stuff gets attention, and once the “cool” runs out, […]
17 Social Media Stats for Video Marketing (And What to Do About Them)
With over 70% of the US population on social media, your company is way behind the times if you’re not marketing video on these platforms. Visual content is 40x more likely to be shared on social media than other content. Here’s what you need to know about demographics for video marketing. Carol has written previously about how video marketing […]
Useful Filetypes You Should Know
Often the projects we work on require that our clients send us files. Usually these are logos, sometimes graphical branding elements, and sometimes existing footage, such as what’s called running footage from a car manufacturer. There’s a problem we have to address with almost every client: While most people know what jpgs and pngs are, […]
Copyright – Don’t Copy Wrong…
We all know that video is an amazing marketing tool, but before you create your own content, beware of copyright laws. Otherwise, you could end up in hot water with content owners. It’s very easy to infringe on rights by accident, because intellectual property is an abstract concept that’s still emerging. Make sure you understand […]
