Online advertising can sometimes be a big deep dark hole, into which you can throw lots of your money. As a novice marketer, you can really end up sending the wrong message. Lets face it. [...]
"We already have a script," you say! "We just need someone to film it!" Oh, ho ho. If only pre-production started and stopped at having great ideas, we'd be rich by now (at least that's [...]
Your marketing budget is precious. There are a number of ways to tell your production is going to be a flat-out failure before it even occurs. Here are seven things to look out for during [...]
Walkie-talkies . . . check . . . C300 . . . check . . . Teradek and client monitor . . . check . . . microphones . . . check . . . hiring the crew . . . check . . . bed, pajamas, slippers, model releases . . . check . . . 4AM wakeup call . . . check . . . These were the things going through my head as I tried to get some much needed shuteye before my role as producer on the shoot the following morning. Before I made the jump from photography to video production I didn't really understand what a producer was, and why they always seemed so stressed out.