Building a Brand Ad That Isn’t Bad
Online advertising can sometimes be a big deep dark hole, into which you can throw lots of your money. As a novice marketer, you can really end up sending the wrong message. Lets face it. Poorly executed ads are one of the biggest issues that small business owners face. We know that we need to […]
What Goes Into Planning a Video Production?
“We already have a script,” you say! “We just need someone to film it!” Oh, ho ho. If only pre-production started and stopped at having great ideas, we’d be rich by now (at least that’s what we’d like to believe). The truth is, planning out a shoot—called “pre-production” in the biz—is a long and complex […]
7 Things to Avoid When Hiring a Video Production Company
Your marketing budget is precious. There are a number of ways to tell your production is going to be a flat-out failure before it even occurs. Here are seven things to look out for during the pre-production process. If you see any of these, run for the hills. When it comes to corporate video production, […]
17 Social Media Stats for Video Marketing (And What to Do About Them)
With over 70% of the US population on social media, your company is way behind the times if you’re not marketing video on these platforms. Visual content is 40x more likely to be shared on social media than other content. Here’s what you need to know about demographics for video marketing. Carol has written previously about how video marketing […]
Telling a Successful Story
When I think of a good story, I think of the theme song from “Fresh Prince of Bel Air”…well, any Will Smith song made before the year 2000, for that matter, but that doesn’t mean that arguably the undisputed king of clean rap has it nailed to a science. This blog will have almost all […]
