Building a Brand Ad That Isn’t Bad

Online advertising can sometimes be a big deep dark hole, into which you can throw lots of your money. As a novice marketer, you can really end up sending the wrong message. Lets face it. Poorly executed ads are one of the biggest issues that small business owners face. We know that we need to […]

What Goes Into Planning a Video Production?

“We already have a script,” you say! “We just need someone to film it!” Oh, ho ho. If only pre-production started and stopped at having great ideas, we’d be rich by now (at least that’s what we’d like to believe). The truth is, planning out a shoot—called “pre-production” in the biz—is a long and complex […]

7 Things to Avoid When Hiring a Video Production Company

Your marketing budget is precious. There are a number of ways to tell your production is going to be a flat-out failure before it even occurs. Here are seven things to look out for during the pre-production process. If you see any of these, run for the hills. When it comes to corporate video production, […]

5 Ways Facebook is the Video Marketing King of the Future

This is the third installment of a series where we spell out the use of video in social media marketing. William wrote about Instagram last week! I’m about to blow your minds. Every day, Facebook users gobble up 100 million hours of video content. I’ll wait while you recover from that fact… Facebook video for business is a should […]

Telling a Successful Story

When I think of a good story, I think of the theme song from “Fresh Prince of Bel Air”…well, any Will Smith song made before the year 2000, for that matter, but that doesn’t mean that arguably the undisputed king of clean rap has it nailed to a science. This blog will have almost all […]