After the last commercial we produced for JP helped increase their sales 23%, they came back to us for their next broadcast video campaign with the intent to drive home even more their ever-expanding presence as one of the biggest and best pest control services in New England. We had the challenge of creating both a brand ad as well as an ad that showed viewers that this really cool company serviced their area and was way more than just a scraggly-looking guy in a truck with some nasty chemicals. To that end, the first part of the ad is heavily branded to show badass professionalism while the second half shows one of their vans actually driving through memorable landmarks in their service area. Getting a permit to film the Zakim Bridge in Boston (right next to the airport) was a gigantic pain, but totally worth it.
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December 8, 2017