What Video Can Do For Your Business
The reason that video is so powerful is two-fold. First, it allows you to tell a story very quickly and in a way that consumers have been trained to enjoy - through a culture of [...]
Understanding Personas in Video Marketing
Knowing your target audience is essential when it comes to developing a successful video marketing strategy. Whether you’re producing a corporate video or an advertising spot, the better you know your audience, the more effective [...]
4 Types of Business Video Marketing Scripts
At New Sky Productions we live in video and we work with folks who do not. The entire video production experience is exciting and it is common for our clients to leave the set bitten [...]
Leading Video Production Trends Happening Now
Video production is one of the most powerful online marketing tools available, and it grows in popularity every day. Video cannot be ignored if you hope to boost your online campaign with the most effective [...]
Learn to Leverage Intent with Video
Relevant video advertisements get 3x the attention when compared to the average video advertisements. Why? Relevant video ads tap into your target audience’s intent. It's no longer simply enough to be able to identify your [...]
Video Continues to Top Online Media
It is no surprise that video production will continue to rise in popularity. A recent forecast states that 80% of online content will be primarily made up of video by 2019. Why such a trend? [...]
Why Interviews Don’t Produce Compelling Video
Crafting a Narrative When conducting interviews, you never really know what you're going to get. Even when the answer is great, it may take too long to deliver, or may not make sense in the [...]
Building a Brand Ad That Isn’t Bad
Online advertising can sometimes be a big deep dark hole, into which you can throw lots of your money. As a novice marketer, you can really end up sending the wrong message. Lets face it. [...]
I Can’t Read My Feed When I’m With You…
Hi everybody, my name is Grant and I'm a social media junkie. Not like the cool social media like snapchat, Hoffspace (not kidding—a social media network specifically about THE Hoff), Ravelry (social media for knitters) or [...]
A Massive Shoot, but Only One Shot
Hello! I'm Amy, the new intern here at New Sky Productions, one of New Hampshire’s biggest production companies. That's me with the red hair in the image on the right. I arrived during the second [...]