The Pros And Cons of YouTube and Facebook Video

YouTube and Facebook are both great platforms to use when it comes to sharing video, however, like any type of platform, they’re pros and cons to each. Choosing one platform over the other will usually depend on how you want your video to be shared and viewed. Pros of YouTube They’re lots of people who […]

Tips to Remember When Your Business Is Live Streaming

Live streaming is considered to be one of the most engaging video formats because it not only allows the opportunity for your audience to be involved who want to be, but it also allows for even more engagement through interactivity, however, if your technology is not up to par, it may not be as beneficial […]

The Benefits of Live Streaming for Business

Let’s say your business is putting together an important event or campaign and your goal is for that event or campaign to reach as many people as possible. What’s the best course of action to reach that goal? Technology is able to reach a limitless amount of people, specifically through streaming platforms such as YouTube […]

The Importance of Storytelling

Stories are able to share a message in highly specific and emotionally impactful ways. They are memorable and connect with the viewers in a way that matters, which is why storytelling is an essential part of any good marketing campaign and why it’s something you will want to remember when planning your next campaign. Why […]

5 Powerful Ways to Use Video on LinkedIn

People are viewing your profile whether you like it or not. But does it showcase you in a manner that is impressive? What about your business? Are you utilizing video marketing on LinkedIn? It’s great to have people visit your profile but if there’s nothing there that sets you apart, why bother? Are you optimizing this […]

The Future is Snapchat Advertising (Or Is It?)

This is the fourth installment of our blog series focusing on how video can amp up your social media marketing campaign. Last week, Grant wrote about Facebook! If you have a brand that targets the under-35 demographic and you haven’t yet mastered the art of Snapchat, I would suggest you jump on that bandwagon, stat. Millennials have helped make Snapchat one of […]

5 Ways Facebook is the Video Marketing King of the Future

This is the third installment of a series where we spell out the use of video in social media marketing. William wrote about Instagram last week! I’m about to blow your minds. Every day, Facebook users gobble up 100 million hours of video content. I’ll wait while you recover from that fact… Facebook video for business is a should […]

HowTo: Clickable Video! (Sort of)

Is clickable video possible? We’ve been asked by more than one client if we can make a link clickable in a video. The short version: Not possible. The long version: It’s actually sort of possible. Kind of. Sometimes. Video can’t be made to be clickable. It’s just video. But, depending on your platform, you can […]

Social Media Strategies: Instagram Video Marketing

Instagram may have started out as little more than a polaroid-esque social media platform, but it’s grown into a marketer’s paradise, having the highest engagement ratio of any other platform. Oh, and Instagram just enabled posting videos up to 60 seconds in length. Still don’t believe me? Keep reading. I wrote previously on stats for various social […]

17 Social Media Stats for Video Marketing (And What to Do About Them)

With over 70% of the US population on social media, your company is way behind the times if you’re not marketing video on these platforms. Visual content is 40x more likely to be shared on social media than other content. Here’s what you need to know about demographics for video marketing. Carol has written previously about how video marketing […]