The Ins and Outs of Splurging and Saving in Marketing
When it comes to creating video for a marketing campaign, professional marketers and corporations typically already know what they want to spend in order to create the best of the best type of video for their company, however, it may be beneficial to understand when it’s best to splurge and when it’s best to save. […]
The Importance of Storytelling
Stories are able to share a message in highly specific and emotionally impactful ways. They are memorable and connect with the viewers in a way that matters, which is why storytelling is an essential part of any good marketing campaign and why it’s something you will want to remember when planning your next campaign. Why […]
Key Advantages to Video Advertising
If you are not using video advertising as one of your marketing strategies then you will be left behind in today’s market. Video advertising is extremely beneficial when implemented as a part of a company’s marketing strategy, here’s why: Your customers are watching more video. You’ve heard it before: statistics prove that your audience watches […]
Leading Video Production Trends Happening Now
Video production is one of the most powerful online marketing tools available, and it grows in popularity every day. Video cannot be ignored if you hope to boost your online campaign with the most effective ROI you can get with a marketing tool. Live Video Thanks to live streaming services being added to most of […]
Learn to Leverage Intent with Video
Relevant video advertisements get 3x the attention when compared to the average video advertisements. Why? Relevant video ads tap into your target audience’s intent. It’s no longer simply enough to be able to identify your target audience. Today, advertisers must also know what their audience is looking for and in what context. Understanding your audience’s […]
Why Interviews Don’t Produce Compelling Video
Crafting a Narrative When conducting interviews, you never really know what you’re going to get. Even when the answer is great, it may take too long to deliver, or may not make sense in the context of a larger edit. But even in the best scenario, it won’t be as good as it could have […]
Building a Brand Ad That Isn’t Bad
Online advertising can sometimes be a big deep dark hole, into which you can throw lots of your money. As a novice marketer, you can really end up sending the wrong message. Lets face it. Poorly executed ads are one of the biggest issues that small business owners face. We know that we need to […]
Approaching Video Marketing for a Brewery Business
Ales, Pilsners, Stouts, Lagers, and IPAs are not just different types of beer, they are different approaches to beer. Each is uniquely crafted and has its own story to share. When you’re filling your basket with beer you’ve never had before, you’re unknowingly being beckoned and lured by the story that the brewer wants you […]
5 Ways to Market Your Brand with Video
Today, an effective marketing strategy goes well beyond basic text and article content. Video has become the single most important strategy in content marketing. Video marketing has revolutionized the way companies visually and dynamically engage with their audiences. These are five ways to effectively market your brand with video. Video Testimonials Perhaps your site already […]
The Believer’s Guide to Improving Your Video Content
5 Things to Improve Your Video Content from New Sky Productions on Vimeo. You work at a company that already believes in the power of video marketing with video content and the effect it can have in communicating your most awesome attributes. EXCELLENT! Believe it or not, there are a lot of people out there that […]
