When the Boys and Girls Club of Greater Nashua approached us about creating a video for their fundraiser, we leapt at the opportunity to help out. Since their membership fees are only about 1% of their annual operating budget, fundraising is key to ensuring that the kids who need them most benefit from their programs. We spoke to Bridget Cooley, their Director of Development, on how the work we’ve produced for them has helped fund their overall mission.
The Club’s Mission
The mission of the Club is to enable kids ages 5 to 18, especially those who need it most, to reach their potential as productive, caring, responsible citizens. They do this each day through a variety of programming in the areas of Academic Success, Healthy Lifestyle, and Good Character & Citizenship. Most of the programs the kids gain value from are free of cost.
What They Needed
Before working with us, the Club was utilizing slideshows and speeches to help donors and community members see the scope of their support. While effective on its own, it lacked the immediacy of video. Video provided an experience for the donors to see their investment in action and how their donations could be utilized to improve program opportunities.
Where Video Fit In
“Video provided us the opportunity to craft a strong message with voice and action,” said Bridget. “New Sky Productions was willing to put the time in to know us as customers, work with us as we crafted our message, had the creativity to keep showing our Club in a new and effective way, and had the patience involved with working with kids and staff who had little experience with video.”